Smart Aggregator

Dumb Aggregators simply bring microcontent material together. But how do you find the really interesting bits?

Smart Aggregators therefore try to add intelligence to the process.

Umair Haque:

"A Smart Aggregator "allows consumers to navigate complex media landscapes by efficiently allocating scarce attention according to preferences and expectations. They leverage deep information about content to predict utility derived by consumers, slashing search and transaction costs of consumption. They use technologies like Collaborative filters, Recommendation & rating systems Similarity & difference filters. Smart aggregation is aggregation of content plus … i.e. aggregation of information, expectations, and preferences about content."

Source: the Media PPT presentation of Umair Haque at Bubble Generation, http://www.bubblegeneration.com