Individualistic Collectivism
Concept mentioned by Trebor Scholz at
http://www.collectivate.net/journalisms/2007/1/7/the-ethics-of-participation.html
Definition
"individualistic collectivism": contributors are not exclusively in it for themselves but they are also not completely driven by the idea of the greater good." (http://www.collectivate.net/journalisms/2007/1/7/the-ethics-of-participation.html)
More Information
The topic is explored in the essay, The Participatory Challenge, first published in DataBrowser 3, at http://www.collectivate.net/the-participatory-challenge/
Trebor Scholz refers to Peter Kollock (1999) as identifying anticipated reciprocity, increased recognition, as well as a sense of efficacy and community as motivating factors. See http://www.sscnet.ucla.edu/soc/faculty/kollock/papers/economies.htm