Social Shopping
Description
Dion Hinchcliffe:
"When friends come together in social media to participate in the shopping process, the result is referred to as social shopping. While sites that are built around or offer social shopping features have been around for years, often tied closely to the fashion industry, it’s only be in the last year that social shopping has started to get serious attention. Grouped into three major categories, social shopping services can include group-buying, shopping communities, and social product recommendations. Typical offerings include BazaarVoice, Kaboodle, and Shop Socially. As retailers and other businesses catch on to the techniques and the features become more integrated into e-commerce platforms, social shopping is poised for major experimentation in the coming several years." (http://www.dachisgroup.com/2010/08/the-2010-social-business-landscape/)